California You Got Milk

Some of the stuff that gets produced for the California Milk Processing Board is pretty good, such as this Got Milk game I wrote about last month. This ad, for the Hispanic market is pretty good as well.

I’m making the assumption that this is the video that Grupo Gallegos, (named Advertising Age’s Multi-Cultural Agency of the Year in 2007, or so I’m told) produced. Their PR agency, Middleberg Communications, decided not to send me a link, stating:

Please contact me for the link to Elfo (I don’t want to clog your inbox) or for more information and/or interviews with any (or all) of the below.

Instead, they clog up my inbox with a bios of the CEO and a couple of the CDs. Why not just send me the links and the information? Why the desire for me to contact them to chase things up? It’s simple, if you want me to write something, send me something related to products and all the assets I need. If I like it – or hate it – I’ll write something