Can blogs hurt your company?
March 5, 2008 by ShannonCherry
Filed under Business
I was reading an article in BusinessWeek on Consumer Vigilantes. And it seems my pals over at HomeBizNotes.com is concerned with this too.
Mary Emma talks about now that any consumer can blog, if one is not happy, they can almost instantaneously start harming your reputation.
Customers are now putting up websites, videos and blogs to show their dissatisfaction.
I’ve also seen it happen with editors. Wired Magazines editor posted a list of bad PR people who had, in his opinion, spammed him with unsolicited press releases.
The moral if the story: customer service is key.
What do you think? Can you prevent this from happening to you?
I’ve worked in customer service in one form or another for the past seventeen years and I can honestly say that there are people out there who cannot be pleased no matter what you do. Then there are also those people in the world who have no integrity and will use do a sort of virtual blackmail to make you give them what they want.
So I don’t think that you can prevent this from happening. I think the most you can do is damage control. It starts by building and maintaining a good reputation and encouraging satisfied customers to write good reviews of you whenever the opportunity comes up.