Captain Morgan for President

Susan at Brandcurve takes a look at the Captain Morgan for President campaign that Diageo have launched to promote their rum. There’s a YouTube video and a Facebook page, all essential requirements for running such a marketing campaign currently.

What’s fascinating to me is that this is a repeat campaign, something they did in the last elections. But then, we had nothing like the sites that are available today, just a website and email. No social netwroks, so community video sites, it’s all changed.