Carl’s Jr. Viral Video Kicks Buns
June 11, 2009 by Sean Kelly
Filed under Business
Carl’s Jr. is kicking buns with this viral video promoting their Portobello Mushroom Burger… to the tune of 3.3 million views last week alone.
According to this post on Ad Age:
Carl’s Jr. tapped YouTube’s No. 2-most-subscribed channel, from a comedy group called Nigahiga, to push its new portobello-mushroom burger — and it has paid off, in 3.3 million views last week, according to Visible Measures data compiled for the weekly Viral Video Chart. And this is no subtle, where’s-the-brand sponsorship. The (burgerless?) burger is in just about every frame, and when it’s not, they’re talking about it.
The Carl’s Jr. performance was good enough to best two basketball-themed videos that have been on the chart during much of the NBA playoffs…
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