Case Study on Social Networking

Tapping into social networking is an idea that brands love, they want to network with their consumers but how do you do it?

Well I interviewed Pettrina Keogh of Gurgle.com on The Engaging Brand Podcast which you can find here,  to find out

• Why use social networking to build a brand
• Is the site to connect readers to readers or brand to readers?
• How the site is seen as a hub of information rather than a website
• How you attract people to the community
• Why is social networking so important in brand engagement
• Are there different strategies for different social media tools?
• How to protect yourself legally on giving advice on a social networking site
• The importance of measurement and tips on how to measure the success of social networking
• How to choose keywords to attract consumers
• How consumers are becoming more “intelligent” about social media
• How they provide tools for their consumers to share between themselves

Pettrina was very open about how she went about building such a popular site. Think you will enjoy!

Link to The Engaging Brand