Comments on: Celebrity Branding Overload

By: perez-fox.com » Celebrity Products Hall of Shame

perez-fox.com » Celebrity Products Hall of Shame — Wed, 30 Jan 2008 18:57:49 +0000

[...] branding has run amock. We’ve been saying this for a while, like when I wrote that post on brandcurve.com a while back. That’s not news, but if you haven’t quite realised the [...]

By: Brand Extensions: A Review of 2007

Brand Extensions: A Review of 2007 — Wed, 12 Dec 2007 04:52:32 +0000

[...] Trump Steaks (Donald Trump’s rug collection was also a loser in the home brand extension category) [...]

By: Domain Name Branding on PerezFox.com

Domain Name Branding on PerezFox.com — Tue, 11 Dec 2007 02:02:19 +0000

[...] insight on branding and design, so I was very excited to have him write a guest post about celebrity branding on Brandcurve last [...]

By: Gab Goldenberg

Gab Goldenberg — Thu, 22 Nov 2007 04:31:57 +0000

And @ Buzzwoof – deities don’t endorse credit cards, last I checked.

By: Gab Goldenberg

Gab Goldenberg — Thu, 22 Nov 2007 04:31:17 +0000

Trump’s taken his brand and pushed it so hard I tune him out. If you ever wanted a case study in ruining a brand, he’s the prime example. The shmuck endorsed a MLM scheme that took in some friends of mine, ACN. What a soulless jerk.

As to celebrity branding, I think they’re cashing in on people’s stupidity (specifically the marketers who think I’m going to buy a credit card because it has a basketball player’s name on it). Not a long term strategy that, taking advantage of people. I’ll buy a Ronaldinho soccer ball (I have in fact) because a) it’s gorgeous and b) it’s a good ball and c) his signature’s pretty cool. But if he wanted me getting his credit card or steak? Fugettaboutit.

By: BuzzWoof

BuzzWoof — Wed, 21 Nov 2007 07:59:33 +0000

Aren’t most religions nothing more than a celebrity brand?