Chick-fil-A Eat Mor Chikin Cows Honored
June 7, 2009 by Kori Ellis
Filed under Marketing
The “Eat Mor Chikin Cows,” who have been part of Chick-fil-A marketing and advertising efforts for the past 14 years, have been honored with a Silver Effie award for “Sustained Success” in creativity and effectiveness in advertising. The Effies began in 1968 and each year recognize creativity and all other aspects that make a successful advertising campaign with their awards. You can download a list of all the 2009 award winners (pdf).
Image: Chick-fil-A
“Winning a second Effie award is a high compliment to the ‘Eat Mor Chikin’ Cow campaign,” said Steve Robinson, Chick-fil-A’s senior vice president of marketing. “The Effies are known globally to advertisers and agencies as one of the most sought-after honors in the industry. The Cows have continued to stay popular with our audiences. They are endearing personalities that are staunch supporters of chicken, and our customers not only find them humorous, but they enjoy watching to see what they might say or do. You never know where the Cows might show up next.”
Execs from Chick-fil-A and their advertising agency, The Richards Group, received the award on June 3 at the Effies in New York.
The cows have been well received since their introduction in 1995 and have received many awards and honors over the years.
Chick-fil-A’s fifth annual Cow Appreciation Day will take place on July 10, 2009. This promotion encourages consumers to visit any of the chain’s restaurants on that day dressed as a cow to honor the “Eat Mor Chikin” Cows. Anyone dressed as a cow will receive a free Chick-fil-A Meal.
The chain has more than 1,440 restaurants across the country. According to the company, “Chick-fil-A produced record sales in 2008 of $2.96 billion — a 12.17 percent overall increase and an 4.59 percent same-store sales gain that helped extend the chain’s streak of consecutive sales gains to 41 years.”
Check out one of the past ads featuring the “Eat Mor Chikin” Cows.
