China Economy to Recover by 2010

China’s economy will shake off the effects of the world economic downturn and return to a booming and vibrant state by 2010, a survey presented to one hundred multinational and Chinese company senior executives at The Marketing Group of China’s event in Shanghai revealed this week.

The data collected showed that a mood of cautious optimism exists in marketing departments, with 75% of those interviewed believing the economy would turn around by 2010. The respondents indicated that China would recover more quickly as it was experiencing the crisis in a different manner than the West, whose consumers had been affected on a more serious and fundamental level than Chinese consumers.

The findings also revealed that marketers were exploring alternative and perhaps more cost effective media channels in 2009, with a marked interest in digital media and in store communications also being evident.

(photo credit: Newscom)