CHIPOTLE Promotes Food Inc. Documentary
July 17, 2009 by Sean Kelly
Filed under Business
According to BrandWeek, the Chipotle Mexican Grill chain has partnered with Magnolia Pictures, Participant Media and River Road Entertainment to promote the documentary, Food, Inc… the chain will sponsor free screenings of the film in 32 cities across the country. It will also place promotional material in all of its more than 860 restaurants.”
Watch this trailer to understand why Food Inc. is a seemingly unlikely promotional vehicle for a fast food chain:
See the free screening schedule and read more about the Chipotle/Food Inc. promotional partnership on Chipotle’s Food Inc. page.
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