Cisco Extends Its Brand into Your Home
July 24, 2008 by Susan Gunelius
Filed under Marketing
If networking your family’s home computers has been a dream of yours, then get ready to get your geek on thanks to Cisco’s plans to infiltrate the consumer market!
Cisco has been touting its plan to takeover the consumer market for awhile now first by rebranding equipment that became part of its portfolio through acquisitions of companies like Scientific-Atlanta in 2005 and Linksys in 2003 and now by acquiring Pure Networks which makes network management software for home users.
Based on what Cisco has been saying at conferences and to the media, one would think this will not be the end of their initiatives to get a stronghold in homes. We’ll have to wait and see what comes next and if Cisco’s strategies to extend the brand to the consumer market will work.
What do you think?
Image: Flickr
There is potential in the home market and Cisco has more credibility than a lot of other brands already competing in the space.