Cisco – The Human Network, Indeed…

A bit of a dramatic title for some long overdue news. Just tonight I saw on CNN the new ad campaign that Cisco is rolling out. “The Human Network” I suppose would be the campaigns title, since that’s what they’re branding themselves with now.

I mentioned this was a bit overdue, and I would guess some people out there would agree with my opinion. Cisco is a great technology company delivering some brilliant products and services to companies out there. However for the past couple of years it seems they forgot that even behind big companies, humans are the ones running the show, making the decisions, and calling the big shots. Perhaps that’s what they’ve realized now and are turning around to be a more human and down-to-earth brand that can service and excel with anyone out in the world.

I have to say I absolutely love the ads, they seem to capture some life in its purest essence and form. They are brilliantly executed (if anyone knows the agency, please let me know) and they finally speak in a language that we can all understand perfectly: that of experiences! Life experiences, ease of experiences, fulfilling experiences that are being fully communicated through the beautiful images they present. Well done Cisco! I hope to see more great ads like this ones, but overall a majestic branding campaign that re-captures the brand in the arena that matters the most: human consumers.

Check out some of this links:

Cisco – “The Human Network” – A whole site dedicated to this campaign, which even pushes the efforts further into real engagement with consumers.

Youtube link for Cisco’s ad