Clorox Partners With Sierra Club on Marketing ‘Green Works’ Natural Cleaners
Clorox announced yesterday that they have joined forces with the Sierra Club in marketing their new natural cleaning product line Green Works. Green Works labels will boast the Sierra Club logo and pay a fee to the non-profit.
Green Works will start appearing on store shelves throughout the country this month and the Sierra Club logo will start appearing on Green Works near Earth Day (April 22) this year.
The Green Works products will include: an all-purpose cleaner, a glass cleaner, a toilet bowl cleaner, a dilutable cleaner, and a bathroom cleaner. All are at least 99 percent natural made from ingredients like coconuts and lemon oil. The cleaners are biodegradable, non-allergenic, cruelty free and packaged in recyclable containers.
The products have been granted the “Design for Environment” certification from the U.S. Environmental Protection Agency. And the launch of Green Works is significant in that it marks the first nationally distributed natural cleaner – Clorox is big business.
Sierra Club Executive Director said, “One of the Sierra Club’s primary goals is to foster vibrant, healthy communities with clean water and air that are free from pollution. Products like Green Works help to achieve this goal in the home. We’re looking forward to working with Clorox and the Green Works team to promote a line of natural cleaning products for consumers who are moving toward a greener lifestyle,” according to GreenBiz.
Many critics of the company best known for manufacturing bleach products see Clorox as just trying to cash in on green market trends. Case in point, their recent acquisition of Burt’s Bees which many long time Burt’s fans called a sell-out rather than a buyout.
What do you think? Should we applaud green moves by a company that also produces environmentally damaging products? Is any green better than none at all?
Via GreenBiz
Thank you so much for a green cleaner that works… It was a beautiful day here and I decided to clean the bathroom. Clorox green works natural got the soap scum without scrubbing. Better than that I didn’t need a gas mask to get the job done. I didn’t need to open the widow and run the fan either. It also works well on the toilet. I am one happy camper, the cleaning is done and now I am going to take a walk in the North Carolina mountains. Thank you again for bringing this green product to the world
I happy with the Green products. I might be more middle of the road when it comes to greening but if i have a choice between environmentally friendly products and non-environmentally ones I will choose environmentally friendly. I would like to note that this is true also of the product packaging. If you do not provide me with a recyclable packaging for my area I will stop buying the product.
As for bleach. Bleach has it’s place as a desinfectant and I will use it in extreme cases. For example I recently have had a serious infection. In order to avoid passing it on I did use a bit of bleach to wipe all surfaces that were subject to passing on my infection.
I find large companies must take the approach of providing TRUE green products versus an appearance of green such as we commonly find in the biodegradable plastics. You cannot fake your way to green. If I could get totally away from plastics I would. Think about it.
I would love to be able to buy your products bulk, where all I would do is refill my containers!