Co-Branding: Sprint and Survivor

Recently Sprint and Survivor announced that they were going to co-brand the upcoming Survivor series. When two businesses decide to work together to brand an event, then they are participating in co-branding. Below is the cast of the current Survivor series.

As Sprint and Survivor co-brand to publicize this event, one has to wonder how this will affect both of their branding strategies. The purpose of co-branding is to help build the brand awareness for all those involved. Which means that the consumers of one brand is introduced to the consumers of the other brand.

If you decide to develop a co-branding partnership with a complimentary business, then there are a few things that you should keep in mind. Below is a starter list to help your understand more about co-branding:

• Make sure you have an agreement in place that include stipulations about financial matters, business management techniques, and other similar areas.
• Ensure that you and your co-brand partner determine set principles and business ethics that would apply to both businesses.
• Develop a standard brand message that will be communicated to the masses.
• Create a website for the co-branded product that both businesses have access to.
• Create a brand identity that incorporates both businesses.

One more thing, as you develop your co-branded business, make sure that you document the entire process.