Coca-Cola Still World’s Best Brand

If there is a single artificial beverage known all across the world, it has to be Coca-Cola. Whether you drink soda or not, you know exactly what a bottle of Coca-Cola looks like and you have probably seen plenty of advertisement for the soft drink. Interbrand’s Best Global Brands Report 2009 has confirmed that Coca-Cola remains the world’s best brand.
 
According to the report, Interbrand uses the following criteria to rank the top 100 global brands: there must be enough publicity about the brand, the brand must get one-third of its revenue from outside of its home country, the brand must be an important part of the customer’s purchase decision, the company must have a positive Economic Value Added, and the brand has to have broad public awareness.
 
The rankings of the top five best brands have not changed from last year to this year, with IBM, Microsoft, General Electric, and Nokia still rounding out the top five in that order. McDonald’s rose two spots to sixth place, Google jumped three spots to seventh, while Toyota, Intel, and Disney fell on the list while still rounding out the top ten. 

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