Coffee Break (Free eBook)

(www.businessandblogging.com) I’ve got some fun reading for this week’s coffee break, including a new free ebook and an engaging free white paper.

But first, a testimonial of the benefits of blogging from SeaCoastOnline, chock full of examples of real businesses who found the ROI of blogging, Blogging Boosts Local Businesses

As promised, this white paper from Junta42 identifies the  Five Rules to Engaging a New Breed of Consumer:  

1. Authenticity Trumps Celebrity
2. Niche is the New Norm
3. Bite-size Communication Dominates   
4. Personal Utility Drives Adoption
5. Consumers Own Brands

And finally, a meaty ebook by Dianna Huff, containing 5 chapers of strategies to improve your B2B (or B2C) marketing campaigns, 5 B2B MarCom Strategies to Increase Sales Now.  The book offers a lot of useful tips, as well as this insight which certainly aligns with our advice at BusinessandBlogging: “Want to know what your customers are saying about your company and its products? Make it a point to visit industry forums and blogs”

There’s no registration required for either the ebook or the white paper – so be sure to download and read them today.  And if you find them helpful, please let the authors know!!

photo credit: www.sxc.hu