Cold Stone Creamery… and Barbershop?

We had to read it a couple of times, too. A Nation’s Restaurant News story, entitled Cold Stone to franchise barbershop concept, reports that Cold Stone Creamery will begin offering V’s Barbershop franchises:

SCOTTSDALE , Ariz. (Apr. 5) Cold Stone Creamery, the fast-growing mix-in ice cream chain, said it has entered into an agreement to franchise a barbershop concept in addition to its core brand. Details were not disclosed.

The parties said they will remain separate operations, but V’s Barbershop would move into Cold Stone’s headquarters building here. John Wuycheck, formerly Cold Stone’s vice president of franchise development, has reported been transferred to V’s staff. V’s is owned by Jim Valenzuela, who counted Cold Stone chief executive Doug Ducey among the customers of his first shops.

V’s currently consists of five units, including two franchises. Promotional materials describe it as “an authentic barbershop providing traditional barbering services at reasonable prices in an upscale and uniquely masculine environment.”

The total initial investment to open a V’s Barbershop ranges from $193,450 to $339,500.

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