Color Theory Primer Part 7: Color Meanings
April 11, 2008 by Susan Gunelius
Filed under Marketing
The seventh part of the Brandcurve Color Theory Primer is a re-cap of a subject I’ve written about on Brandcurve before – the meanings behind colors. As you develop the color palette for your brand, logo and marketing materials, it’s important to understand the psychology behind the colors you choose to ensure they deliver the appropriate brand message.
The following Brandcurve posts describe the psychology of color and basic color meanings:
Color Branding: The Meanings Behind Colors
Color Meanings Around the World
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you won’t miss any color branding lessons.
Follow the links to read more of the Brandcurve Color Theory Primer:
- Part 1: The Color Wheel
- Part 2: Color Harmony and Context
- Part 3: Basic Color Terms
- Part 4: Color Models
- Part 5: Color Schemes
- Part 6: Color Inspiration
Hi Susan,
I happened to stumble upon your blog on Color in branding.
Was keen to know about effect of different fonts on brand. For example, Brand Names, especially Company Names, project sluggishness if the fonts are thick and slanting backwards while thin fonts represent sharpness.
Would have any idea where can I find more write-up on effective use of fonts in Branding and communication?
Thanking you in advance,
Keep Up The Good Work.
Good Luck for your forthcoming releases
Nayan,
Once I finish my color primer (which is just about done), I’m going to write about fonts. Let me look around and find some good resources. Keep checking Brandcurve, I’ll post about font theory and resources very soon (or subscribe to the Brandcurve feed so you don’t miss anything)!
not bad