Color Theory Primer Part 8: Color Preferences
April 16, 2008 by Susan Gunelius
Filed under Marketing
The eighth part of the Brandcurve Color Theory Primer is another re-cap of a topic I’ve written about on Brandcurve before – color preferences. Understanding what color preferences say about the people who like specific colors can help you choose colors for your brand palette that will appeal to your target audience.
The following Brandcurve post describes the psychology of color preferences:
Color Branding and Marketing: A Review of Color Preferences
Check back within the next day or so for Part 8 of the Brandcurve Color Primer or subscribe to the Brandcurve feed, so you won’t miss any color branding lessons.
Follow the links to read more of the Brandcurve Color Theory Primer:
- Part 1: The Color Wheel
- Part 2: Color Harmony and Context
- Part 3: Basic Color Terms
- Part 4: Color Models
- Part 5: Color Schemes
- Part 6: Color Inspiration
- Part 7: Color Meanings
Tags: color branding, color marketing, color theory, color theory primer, logo design, brand color palette
