Comcast and Astroturfing

Comcast get caught out laying the astroturf in their fake consumer campaign, via The Consumerist

Comcast’s PR agency has been caught posing as fans on messageboards in an effort to spread their propaganda about the “Big Ten” channel….

Luckily for us (who would have been fooled by this earnest poster’s use of common internet colloquialisms such as “greedmongers” and “b-ball “) the post has been traced to Martin Waymire Advoacy Communications. Whoops. Fail.

It’s never worth it. You’ll almost always be found out. My advice internally is always to admit who you are and why you are there. Let the board or blog readers make their own minds up about your credibility.