Comcast Changed Their Logo…or Did They?
December 1, 2007 by Susan Gunelius
Filed under Marketing
Comcast (NASDAQ: CMCSA) changed their logo about a year ago, but most people didn’t even notice. I’ll admit that I never noticed. Did you? Check out the old Comcast and new Comcast logos below. Can you spot the differences?
What do you think?
According to a great post on the Brand New blog by Under Consideration, the changes are practically imperceptible to the non-designer. Take a look at the ’s’ and the ‘t’. Those are the biggest changes (if you can call them big changes). Armin from the Brand New blog posted an overlay of the old and new logos, so you can see the differences more clearly. Check it out below.
So what do you really think? Since this logo change went practically undetected for the past year, I’m going to go out on a limb and suggest that this logo change has not had a significant impact on the brand image of Comcast.
From a consumer perspective, I have to question this logo redesign effort. What was the point? For a company that gets bad press almost everyday for their terrible customer service, I’d think a logo redesign would be at the bottom of the prioritization list, and if it were on the top of the list of To Do’s, I’d expect a more obvious redesign perhaps to support a rebranding iniative to reposition Comcast as customer-friendly and service-oriented in an attempt to change their lackluster reputation. Of course, they’d have to actually change their customer service practices to have any chance at making a rebranding initiative work, so perhaps that’s why that strategy didn’t rise to the top of the list of marketing projects when the idea for a logo redesign came up.
Please take a moment to share your thoughts on the Comcast logo change. I’d really love to hear some more opinions on this one.
If you like the posts on Brandcurve, why not subscribe to the Brandcurve feed?
I noticed the t and s plus that very slight difference in the point on the a. BUT only because you said to look. I don’t get why a company would do such a slight re-design. Especially, when, as you noted their time might be spent on more productive issues.
Makes me want to email them and ask why they did this.
As an ex-brand manager, I’d be more interested to know how much money they pumped into the pointless facelift!
Spending money to change a couple of letters is absurd. Shows their lack of insight.
I would never have noticed that if you hadn’t said to look for something. What a waste!
kk
Point-less to spend money on a dumb thing like that when you could redesighn the logo and have
some thing diffrent.
Comcast has 4 version of their logo. It all depends on the page background color(Usually whiye) that they use the appropriateone. Whoever came up with the dumb idea that they changed their logo, better do some reasearch first, before posting a comment on the web. It’s an ID10T problem I guess.