COMMON SENSE ACCOUNTING

Accounting is basically common sense: everything that you have (whether you are an individual, a corporation, a small business, a proprietor, etc) you obtained by acquiring it on your own or borrowing to acquire it. Thus, the basic accounting equation on which the whole Accounting System is based:

Assets minus Liabilities = Equity

or

Assets = Liabilities plus Equity.

As a matter of fact, I started AccountingSolver with my first post: Common Sense Accounting.

The funny thing about common sense is: everybody has it, but not everybody uses it, and then –not all the time. I even find myself frequently neglecting to consult it. Ordinary mortals are captive of or imprisoned in prejudices, biases, their upbringing, their culture, pied piper figures like politicians & entertainment icons, etc.

Eric Eggertson at Common Sense PR wipes away the cobwebs and empties beclouded thought clouds to empower your common sense with regard to, not only marketing & public relations, but also other topics of personal & public interest.