Comments on: Common Sense PR: Facebook Style http://www.everyjoe.com/articles/common-sense-pr-facebook-style-168/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Wed, 23 Dec 2009 09:40:50 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Melanie Thompson http://www.everyjoe.com/articles/common-sense-pr-facebook-style-168/comment-page-1/#comment-352622 Melanie Thompson Wed, 07 Jan 2009 21:05:44 +0000 http://www.commonsensepr.com/?p=1002#comment-352622 Part of the problem is Facebook ads. People see the ads (lose 10 pounds before the end of January) and don't think the ads apply to them but they still see them. The same concept is applied to mass e-mailing. Every person you invite might not be in your target audience, but maybe they will (or know someone who is). I'm not saying this is right by any means. Obviously if you want better results you need to invest the time to know who is going to benefit from your offering. The problem is to many people don't take the time. Part of the problem is Facebook ads. People see the ads (lose 10 pounds before the end of January) and don’t think the ads apply to them but they still see them. The same concept is applied to mass e-mailing. Every person you invite might not be in your target audience, but maybe they will (or know someone who is).

I’m not saying this is right by any means. Obviously if you want better results you need to invest the time to know who is going to benefit from your offering. The problem is to many people don’t take the time.

]]> By: Interesting reads for Jan 6th: Marketing Challenges in 2009 | BuzzGain http://www.everyjoe.com/articles/common-sense-pr-facebook-style-168/comment-page-1/#comment-352624 Interesting reads for Jan 6th: Marketing Challenges in 2009 | BuzzGain Tue, 06 Jan 2009 04:42:07 +0000 http://www.commonsensepr.com/?p=1002#comment-352624 [...] Shannon Cherry On facebook spam and the art of building a relationship The key to any PR program is to build relationships - and that includes on Facebook. In my case, I [...] [...] Shannon Cherry On facebook spam and the art of building a relationship The key to any PR program is to build relationships – and that includes on Facebook. In my case, I [...]

]]> By: Melissa Ward http://www.everyjoe.com/articles/common-sense-pr-facebook-style-168/comment-page-1/#comment-352623 Melissa Ward Mon, 05 Jan 2009 14:16:20 +0000 http://www.commonsensepr.com/?p=1002#comment-352623 I agree 100% - blanket invites are intrusive. Take time to know WHO is going to benefit from your offering, which can only be done by building relationships! I agree 100% – blanket invites are intrusive. Take time to know WHO is going to benefit from your offering, which can only be done by building relationships!

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