Today a green economy is worth $209 billion (according to the LOHAS Journal). It is actually moving toward impossible for a company to be successful on Wall Street and NOT be environmentally minded. It is no longer a question of will a company make a play for green-minded consumers. It is simply, in what way it makes sense for my business. And to make it count you need to move beyond the standard of being ‘green’ in name only.

You can often opt to turn to certain on-line sites and periodicals for more information. CSRwire.com, a newswire service, gives companies an outlet to provide updates and commentary on their sustainable efforts. When you take a look at CSRwire you really get a handle on how many companies are sincere in efforts to find the right balance when ‘greening’ their business. Wall Street is going to have to start meeting standards that display some social responsibility to the planet. The next level is trying to devise criteria that really inform consumers as to whether a corporation is eco-thoughtful let alone socially responsible. Overall, it just seems that consumer demand will lead to a business standard that will soon perpetuate sustainable business practices.