Conducting PR in the Million-channel Blogiverse
November 2, 2007 by Eric Eggertson
Filed under Marketing
There’s a better way.
That’s what the social media early adopters keep telling their counterparts in public relations and marketing.
Obviously, the message isn’t getting through to the brainiacs who keep churning out key messages, the same old news releases and following them up with pitches for things that aren’t news, to the wrong people, in the wrong way.
I was speaking to a class of Regina public relations students last night with a talk called PR in the Million-channel Blogiverse (PDF) about engaging with the entity formerly known as the blogosphere.
When I got home, I read Brian Oberkirch’s latest post about how to practise PR in the new world order, and had to admit Brian says it better.
This theme/meme is being repeated over and over again, often with great clarity: Thanks to Brian Solis’ response to the recent Chris Anderson dust-up, here is an excellent list of some related posts.
Promoting Change
Geoff Livingston
Plasticbag
Organgrinder
Jeremy Zawodny
Copywrite
Commercial Archive
PR. Differently
darrenbarefoot
Common Sense PR
PSFK
BoingBoing
AccMan
AR&D
Bad Pitch Blog
Jeremy Pepper
Cartoon Barry Blog
JackieDanicki
Observations
Galleycat
UNC
Murphy’s Law
Web Ink Now
The Flack
CrunchGear
C.C. Chapman
Other Perspectives
Shel Holtz
Joshua Schachter
Bokardo
SiliconValleyWatcher
Topaz Partners
How to Split an Atom
Mobhappy
IPDemocracy
Behind the Buzz
Ryan Block
Geoff Livingston
My previous posts:
Flying too Close to the Flame, Advice from a Tech Blogger, Do your PR People Know what they’re Doing in Social Media?, Finding the Right Role for PR in Social Media, The New PR Tools Gain Credibility, Lose their Fad Status.
Tag: spam, journalists, chris anderson, email, pitching, pitches, backlash, blocking, permission, etiquette, public relations, business, communications
One more link for you, Eric:
http://www.pr-squared.com/2007/11/prsquareds_social_media_tactic_4.html
It even includes a free prize! ;)
I don’t have a dog in this fight, but Brian Solis needs to be on there.
Thanks, Eric. Not sure why I got listed with Plastic Bag’s link, but it’s good to see the healthy discussion this post has caused;)
Todd: Thanks. I’ll add that.
Ryan: Brian is mentioned in the body of this post.
Geoff: That’s s a slip of the keyboard. I’ll fix the link ASAP.