Corporate Headquarters Buildings Say A Lot About Brands
July 6, 2007 by Susan Gunelius
Filed under Marketing
Jennifer Chait at Offbeat Homes posted pictures of the Fuji Television Headquarters building in Tokyo, Japan yesterday. This unique building made me wonder what it says about the Fuji Television brand.
I knew nothing about Fuji Television prior to seeing this photograph, so I can honestly give my opinion based on their headquarters building without any preconceived notions. Looking at this building, I would think the Fuji Television brand is innovative and creative. This is a company that isn’t afraid to think out of the box and take risks. They also like to stand out from their competitors and be an industry leader.
What do you think? Is my interpretation of the Fuji Television brand accurate based on my reaction to their headquarters building? Is Fuji Television living what their headquarters building suggests they stand for?
As an aside, Fuji Television gives tours of part of their headquarters building (see the map of the tour route above). The big ball is an observation deck. According to the Fuji TV website, the ball is 123.45 meters off the ground. It’s called the Sphere Observation Deck, and it is the highest point in the Daiba area of Tokyo.
For more unique pictures of the Fuji Television Headquarters, check out the post at Offbeat Homes.
You know, to really know if the image is the reality of the brand you’d have to be up to date on their programming and their employee policy and all that stuff behind the image.
It’s interesting because it really makes you wonder what a cosmetic image means compared to what a company stands for. Like I’ve worked for companies that “promote” family with their TV ads and brochures so you think of family when you see how they’ve branded themselves — but talk to any employee and you’ll hear about family health care getting cut and OT with low pay.
So maybe this TV place is creative, maybe the staff and owners are free spirited — it’s a tough call.
Stellar post; really made me start thinking.
Jennifer, you make a great point. I’ve worked for companies that were on the annual list of the top 100 companies for working mothers (I can’t remember who publishes that list), and I swear, the company was paying someone off to get on that list. I sure didn’t see where they made any kind of effort to help working mothers. So often these things are just for PR, but the companies don’t live what they purport.