Corporate Reputation is the Most Important Reason to Go Green!

Corporate reputation and brand image is the most important reason for going green. This tells me that companies are reacting to the hype around global warming by simply changing their marketing messages.

It’s interesting, in this graph taken from CFO’s article on “green” issues, that developing new products and services is fourth on the list. Certainly consulting services related to how to become green are booming.

Also note that trading carbon offsets and regulatory strategy are last on the list. Does this say something about how serious companies think global warming is? I think it does. Tell me your view- I’m really interested in hearing how companies are reacting in the areas covered in the graph.

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