Cost of Video Advertising

Web Video Report has done some digging and pulled together a great post about the various rate sheets of publications that offer web video advertising.

Ranging from straight CPM deals, through more expensive packages such as the minimum $50k that you have to spend with YouTube, some of the more interesting ones have to the sites that offer some form of integration and customisation. Straightforward awareness advertising or click for action deals are good for certain objectives but sometimes you need more. You need to grab some of the magic of the site you are working with or offer the viewers something more than just an in your face marketing message. Metacafe, NoGoodTV and Break.com all offer that, so if these are a favourite hanging place of your customers than it may be worth doing more than just advertising.