Cravendale and Milk Matters

I see that W&K have produced Cravendale’s Milk Mattersa wonderful little website, bringing to life the world of the quirky adverts. It’s a rich media world, which you can wonder round, exploring a few areas, finding goodies and making movies. At the same time, you can also see who else is in the site, although there is no interaction apart from the dancing.

• You can choose which character you want to be and each of them have some special moves – play with the keyboard to make your avatar dance. The sheep on a skateboard is fun, but the head-standing cow is cool ;)
• There are goodies hidden around the site – find them and you get IM icons, wallpapers, desktop icons, mobile wallpapers and printable graphics or your T-Shirt
• there’s videos and images from the site, fun stuff to entertain you
• If you invite your friends, you all get to dance and play in a private setting of your own
• You can record movie clips of you dancing, edit them together and send that to your friends

An interactive site that supports the advertising that is just shear fun. The biggest problem I have is that performance is slow and the initial load is mind-boggling – 3.5 minutes. That’s a long time to wait; it could be because I’m in the US and the site is only distributed on UK servers, but even so, it’s a long time. But I recommend it, even if you do have to wait a bit.