Crest Whitestrips Kiss Me in 3D
February 7, 2009 by Kori Ellis
Filed under Marketing
If you still have your 3D glasses left over from watching the Super Bowl commercials, head over to the Kiss Me in 3D website from Crest Whitestrips.
This microsite allows you to choose either the male or female model and then choose three types of kisses that you want to receive in your own “Make Out Session”. Then, you’ll receive your up-close and personal interactive kisses in 3D.
After the kisses, the model proceeds to remove his/her Crest Whitestrips (showing you that you can kiss with them on). The ad promotes the new Crest Whitestrips Advanced Seal, which features an adhesive formula that molds to your teeth allowing you to talk and even drink water with the strips on. The purpose is to be able to whiten your teeth anytime, anywhere. They come off clean, leaving no residue.
The website was created by Digitas with the help of Warner Brothers and should definitely be viewed with 3D glasses.
Many companies are hopping on the 3D bandwagon, but I don’t know if this ad campaign will be very effective. I’m not sure many people will be lining up for online 3D makeouts, but perhaps I’m wrong. What do you think about this campaign? Leave your comments and let us know.
Photo credit: Crest Whitestrips Kiss Me in 3D (screen shots)
