Cross Dressing Kelly for Marshalls The CUBE
April 29, 2009 by Kori Ellis
Filed under Marketing
Social marketing agency Mr Youth and Liam Sullivan (YouTube star of Kelly “Shoes” fame) have teamed up to create a video campaign for Marshalls’ in-store boutique, The CUBE. The new video been viewed almost 100,000 times since launching on Monday. It’s called “What R U Guys Talking About?” and tells the story of Kelly before she developed into the fashion icon she proves to be in “Shoes.”
As a youngster, Kelly became tired of wearing her mother’s handmade sweaters, so she voyages out to the mall in search of a style of her own.
Check out the comical video for yourself:
In addition to the YouTube, you can find out more about Kelly and Marshalls’ The CUBE at facebook.com/cube and MarshallsOnline.com.
The CUBE is geared toward teens, offering trendy fashions at discount prices.
This campaign with Kelly is probably going to be a huge success, considering Kelly’s popularity on YouTube. Since its introduction two years ago, “Shoes the Full Version” has nearly 26 million page views, and that’s just one of the Kelly videos. If you somehow haven’t seen “Shoes,” it’s below.
