Cross-Marketing and Your Business

Cross-Marketing is the process of creating joint venture partnerships with other business owner to market your businesses together. It has been used by major corporations and small businesses to build brand recognition and also successful partnerships. In order for cross-marketing to be successful for all partners involved, each one must be able to mutually benefit from the partnership.

Image: www.SXC.hu

Examples of cross-marketing partnerships have been done by such companes as:

• Apple + Nike + iPod: creating a way for you to have a personal trainer via downloadable audio (http://www.apple.com/ipod/nike/)
• T-Mobile + Google: created a 3G network for WiFi access to the Internet and cell phone usage. The Google web browser for the cell phone, Android, was also created specially for the T-Mobile G1 phone (http://www.t-mobileg1.com)
• Hulu.com: is a  joint venture between NBC Universal (a unit of GE and the parent of NBC) and News Corp. (the parent of FOX), Hulu.com is a video site that features videos from more than 100 content providers (also includes past and present TV series too)

Have you considered adding cross-marketing or a joint venture to your business as a way to grow your business? Need to know more about what this is all about? Watch the video below as it explains what a joint venture is. Also, there is an organization that help women business owners to connect witheach  other to develop cross-marketing campaigns (or joint ventures). This event is sponsored by WomenPartner.com.