Currys and Panasonic

A game to promote the new Panasonic cameras on partnership with Currys electricals. A pretty straightforward game, taking you to various scenes where you have to ’snap’ the smiles. You can enter a draw for a camera or click through to the more interesting photo contest Our Lives.

In the photo contest, they’re looking for images that reflect modern Britain, from Culture to People, from Work to the Environment. They’re also accepting video this year. There’s some gorgeous photos in the contest, all competing to win a holiday anywhere in the world.

Both screenshots from game and contest site

But the only link between the game and the contest is the link in my opinion. They don’t tie together thematically nor stylistically, so definitely a jar. Nor do I see the game linking to Panasonic cameras, but only cameras in general. It seemed to have been thrown in as a standalone item only, with no connections to the rest of the stuff that I can see.