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	<title>Comments on: Customer Lifetime Value</title>
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		<title>By: Ron E.</title>
		<link>http://www.everyjoe.com/articles/customer-lifetime-value/comment-page-1/#comment-320305</link>
		<dc:creator>Ron E.</dc:creator>
		<pubDate>Fri, 27 Apr 2007 17:24:05 +0000</pubDate>
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		<description>Definitely Katie, you are so right and spot on. Customer retention should definitely be in every companies marketing plan. If you get them good, there&#039;s a chance they&#039;ll stay with you for life. 

Thanks for your comment
Ron.</description>
		<content:encoded><![CDATA[<p>Definitely Katie, you are so right and spot on. Customer retention should definitely be in every companies marketing plan. If you get them good, there&#8217;s a chance they&#8217;ll stay with you for life. </p>
<p>Thanks for your comment<br />
Ron.</p>
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		<title>By: Katie Riker Sternberg</title>
		<link>http://www.everyjoe.com/articles/customer-lifetime-value/comment-page-1/#comment-320303</link>
		<dc:creator>Katie Riker Sternberg</dc:creator>
		<pubDate>Fri, 27 Apr 2007 15:59:00 +0000</pubDate>
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		<description>What&#039;s more, the cost of obtaining NEW customers far outstrips the cost of keeping the old ones happy. This is one more reason why customer service is so important. If you disappoint a customer they&#039;ll tell about 10 people how bad you are. Fix the problem, promptly and surpass their expectations, they are yours for life and will tell everyone they know that you are a star!</description>
		<content:encoded><![CDATA[<p>What&#8217;s more, the cost of obtaining NEW customers far outstrips the cost of keeping the old ones happy. This is one more reason why customer service is so important. If you disappoint a customer they&#8217;ll tell about 10 people how bad you are. Fix the problem, promptly and surpass their expectations, they are yours for life and will tell everyone they know that you are a star!</p>
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