Customer Service Can Make or Break Your Biz

In today’s tight market, how you treat your customers makes a big impact on the perception of your company in the marketplace. Don’t believe customer service is part of your marketing plan? Think again. Customer loyalty should be high on your list, as it can help you attract new customers. Your biggest evangelists can be your satisfied customers.

But beware – satisfaction is much more than just selling a good product. How you handle questions or problems can affect satisfaction. That’s where customer service comes into play. You should take every customer interaction seriously. Even something that seems minor to you can be big concern for your customer. If you solve it (whatever “it” is at the time) without belittling their concerns, you’ll have happy clients.

For example, a friend of mine recently went to buy a new computer. She had to take her small children with her. The sales person ignored her, instead choosing to chat with a coworker. In frustration, this friend eventually left the store and went to a competitor who could help with her purchase. The previous shop lost over $1900 from the sale, just from ignoring someone. Your customer service does matter!

If you don’t treat your customers well, they’ll walk. With so many firms vying for business, and with the ease of product comparison and prices online, it’s simple for consumers to go elsewhere. Sometimes, customer service is what sets you apart from the competition. And you can’t afford to let those potential clients get away, can you?

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