Cut your marketing budget? Never!
April 15, 2008 by ShannonCherry
Filed under Business
In the face of a possible recession, small and medium sized businesses are cutting back on their marketing budgets.
Of course, you may think I’m a little bias here, since I own my PR firms (Be Heard Solutions and Cherry Communications), but hear me out.
A recession should mean that your marketing budget should increase to keep your customers coming in, otherwise you risk economic hardship during the recession like everyone else. And you’ll be ahead of your competition once things start swinging up again.
And you can do it on the cheap by using Internet marketing, press releases and social media sites.
So what are you doing to prevent a recession from having a negative impact on your business?
(photo courtesy of Shannon Cherry of BeHeardSolutions.com)
cutting your marketing budget is cutting your own throat! You have to compete harder during a recession and that means getting your name out more. That way you can not only stay in business but also grab some of the customers from competitors who are not publicizing themselves or are going out of business.