http://www.everyjoe.com/articles/dairy-queen-targets-mcdonalds-with-new-ad-campaign/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 11 Dec 2009 16:25:48 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/dairy-queen-targets-mcdonalds-with-new-ad-campaign/comment-page-1/#comment-320997 Scott Wed, 16 Apr 2008 12:15:01 +0000 http://www.brandcurve.com/dairy-queen-targets-mcdonalds-with-new-ad-campaign/#comment-320997 I remember 30 years ago a Dairy Queen Brazier near my home; the "Brazier" denoting that they served food other than just ice cream. Back then I found their fare (hamburgers, hotdogs, corndogs, french fries, onion rings, etc.) a notch above McDonald's offerings, but they lost ground to the machine that Krok built. I don't know if they can regain much of that through this campaign unless they can truly compete on price. Of quality & service I have no doubt because McDonald's has been sliding quite a bit over the years. I remember 30 years ago a Dairy Queen Brazier near my home; the “Brazier” denoting that they served food other than just ice cream. Back then I found their fare (hamburgers, hotdogs, corndogs, french fries, onion rings, etc.) a notch above McDonald’s offerings, but they lost ground to the machine that Krok built. I don’t know if they can regain much of that through this campaign unless they can truly compete on price. Of quality & service I have no doubt because McDonald’s has been sliding quite a bit over the years.

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