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1. When such a transaction takes place, produce via a professional source a very thorough and concise press release explaining the deal.

2. If facts and/or dates are confusing, put together a precise timeline of events with bullets representing each step.

3. Make sure your facts are consistent and delivered by a spokesperson who is preferably an officer of the company.

4. Do not “dodge” questions. Answer them in a very clear and concise manner. If there are matters you choose not to discuss, have an answer ready such as “we are not prepared to discuss that matter at this time”. Then offer to get back to the reporter eventually with a proper answer.

5. Once negative items are revealed in the press, or accusations made by others, answer these with ONE clear statement stating your position and the facts.

Do NOT get into a “match” with the accusers, constantly going back and forth making claims and denials. One dignified statement should suffice. After that if it truly becomes an issue of libel or slander, it is time to speak with your legal counsel.

Guy

It is worth pointing out, however, that cranky people with influence might or might not be important to a company, and that many bloggers frankly overestimate their importance in the business ecosystem, at least in my opinion. Companies need to do what’s right for their business and their future, not necessary placate each and every unhappy customer.