Dear Mr. President – Help us refresh America
January 20, 2009 by Kori Ellis
Filed under Marketing
In celebration of the Presidential Inauguration, Pepsi launched a major web 2.0 event that empowers Americans to speak to President Barack Obama directly through Pepsi’s video banner ad.
R/GA, partnering with Eyeblaster has successfully launched an extremely innovative banner ad, mixing breakthrough technology and creativity with social media, politics and pop culture.
You can click on the banner ad and get started recording a video message with your webcam to President Obama. The Pepsi banner video message ad will run through Wednesday, January 21 on Yahoo Music, YouTube and Google’s Content Network.
The Pepsi in-banner video ad is part of a larger digital campaign created and designed by R/GA. To check out Pepsi’s “Dear Mr. President” marketing approach (or to upload your own video), go to RefreshEverything.com.
Eva Longoria is one of the many celebrities who has her message to the President as part of Refresh Everything. Watch Eva’s video below.
Photo source: R/GA
That’s pretty cool. I didn’t realize that this type of technology existed. To be able to record a message and then have it display on a major website is something else. Cool.