Well I didn’t really intend for them to be synonymous, but right now that’s kind of how I see them. This is really helpful. I’ve been really thinking about what my brand IS, and I’ve kind of defaulted to the tagline because it works, but it can’t be the whole thing. Hmm…

Kristen

I think it’s very possible that a tagline can effectively communicate a brand message. Can it encompass your entire brand identity? It’s possible, but I wouldn’t agonize over trying to get your complete brand identity into a short tagline.

Is the tagline you’ve been using something that is unique to your business or could any other writer use the same tagline? If any other writer can use it, then I don’t think it communicates your brand identity nor does it differentiate your business from the myriad of similar businesses out there. Your brand identity should reflect your brand position in the market relative to other products or services available. Your brand identity should communicate your brand image and promise. Your tagline should be an extension of that image and promise – a succinct phrase that delivers your best brand message.

And that’s for Kristen King Freelancing (www.kristenkingfreelancing.com), btw.

Kristen