Delta – Blogging Under the Wing

(www.businessandblogging.com) I’m flying Delta today, a different airline than I usually take.

So, inspired by Laura’s post from yesterday to search for “every day blogs” I thought I would check out Delta’s corporate blog.  I found that Delta does indeed have a blog, Under the Wing. I also found that it has already been very ably reviewed for the F500 Wiki by Richard Young of The Whole Nine Yards who gave it a 60 out of a possible 80 points, using the rating format we devised on business and blogging.

I also found that last month Marketing Nirvana rated Delta’s blog within the top 15 corporate blogs based on technorati ranks.

So what was left for me to do with the Delta blog?

Really, nothing – except enjoy it.

I started off reading about Delta’s test of truly paperless check in and boarding - that lets you use your blackberry as your ticket!!  It’s being tested out of NY’s LaGuardia airport – making me regret the fact that I’m flying out of JFK!!

Then I started reading the customer service stories - and got a little teary-eyed hearing about the airline personnel who went above and beyond for passengers in distress, offering their time, compassion, money and food.  Definitely not the customer service stories you usually hear.

And lastly I skimmed some of the other stories ranging from behind the scenes glimpses of corporate policies, first hand reports from Jeff Francouer of the Atlanta Braves, and reviews of international travel destinations.

In sum, I thought the Delta blog was a nice mix of interesting and entertaining articles that made me feel more positive about an airline than I have in quite a while.   It will be interesting to see if that warm feeling lasts throughout the 5 hour flight.

 (I just checked the airline that I usually fly. Not only do they not have a blog – they have also just announced that they have quit serving free peanuts or pretzels,  will start charging a fee for the first checked bag – and for soda, juice and water!!

It’s a shame they don’t have a blog - it looks like they would have a lot to blog about!!!)