Did you make on of these PR blunders in 2008?

Fineman PR just released it’s annual list of the top public relations mistakes of 2008. While I am sure (or at least, I hope) that you aren’t on the list, there are some lessons to be learned.

1. Accountability is important. No matter if it was the AIG party scandal or McCain dumping Letterman for a ‘better’ gig. Being open and accountable for ones actions is always the way to go. In today’s 24/7, media driven world, it’s too easy to find out the truth when you’re not.
2. We are always watching. As alluded to above, the spotlight is always on, always waiting for you, your company to do right or wrong. And ready to tell the world about it. (And nothing is ever ‘off the record.’)

I think there was a couple of missed blunders, like the Motrin/Mommy controversy which lesson is: Don’t underestimate the power of social media.

But I’d like to know what you think? What were the top blunders and/or lessons to learn about PR from this year?

Image credit: artzy.viva, on Flickr