Comments on: Diddy and Ciroc Vodka http://www.everyjoe.com/articles/diddy-and-ciroc-vodka/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Fri, 18 Dec 2009 08:55:13 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: BfB http://www.everyjoe.com/articles/diddy-and-ciroc-vodka/comment-page-1/#comment-318070 BfB Thu, 27 Dec 2007 06:25:16 +0000 http://www.behindthebuzz.com/diddy-and-ciroc-vodka/#comment-318070 Actually, have you even tried Ciroc? When mixed, it happens to be one of the most "tasteless" liquors I've *ever* put in my mouth, if not the most tasteless. It's amazing! Try it. Actually, have you even tried Ciroc? When mixed, it happens to be one of the most “tasteless” liquors I’ve *ever* put in my mouth, if not the most tasteless. It’s amazing! Try it.

]]> By: Rachel http://www.everyjoe.com/articles/diddy-and-ciroc-vodka/comment-page-1/#comment-317863 Rachel Fri, 02 Nov 2007 13:51:21 +0000 http://www.behindthebuzz.com/diddy-and-ciroc-vodka/#comment-317863 But as vodka is not just a mixture of pure ethanol and water but has other alcohols and congeners in it - not many, but some - then there are small differences based on raw materials and still. But most people will never notice the difference (or only ever drink with a mixer) so that's why it is all about the branding and message. Smirnoff pushed for a while the results of the NYT blind taste test where they came out on top but for many the branding of Grey Goose or Stoli was better and they had that. It's the same with many other spirits as well, especially for experiments. If you want to try something different are you going to ask for a rum and coke or a Bacardi and coke - the latter makes you sound at least like you know what you are drinking. Getting a brand out there and into the consideration set is what it is all about. But as vodka is not just a mixture of pure ethanol and water but has other alcohols and congeners in it – not many, but some – then there are small differences based on raw materials and still. But most people will never notice the difference (or only ever drink with a mixer) so that’s why it is all about the branding and message. Smirnoff pushed for a while the results of the NYT blind taste test where they came out on top but for many the branding of Grey Goose or Stoli was better and they had that.

It’s the same with many other spirits as well, especially for experiments. If you want to try something different are you going to ask for a rum and coke or a Bacardi and coke – the latter makes you sound at least like you know what you are drinking. Getting a brand out there and into the consideration set is what it is all about.

]]> By: Ray http://www.everyjoe.com/articles/diddy-and-ciroc-vodka/comment-page-1/#comment-317862 Ray Fri, 02 Nov 2007 12:12:19 +0000 http://www.behindthebuzz.com/diddy-and-ciroc-vodka/#comment-317862 The interesting thing about vodka is that by definition it is supposed to be tasteless and odorless, which means that the various offerings need to differentiate themselves through branding. http://freakonomics.blogs.nytimes.com/2007/08/31/is-vodka-different/ The interesting thing about vodka is that by definition it is supposed to be tasteless and odorless, which means that the various offerings need to differentiate themselves through branding.

http://freakonomics.blogs.nytimes.com/2007/08/31/is-vodka-different/

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