Digital Thoughts from Saatchi & Saatchi’s CEO, Kevin Roberts
April 30, 2008 by Susan Gunelius
Filed under Marketing
I read a very cool post on Ideas on Ideas this week called Talking Digital with Saatchi’s Kevin Roberts where Eric Karjaluoto interviews the Saatchi & Saatchi CEO about the new digital world. Following are a couple of excerpts that really stood out to me as examples of Kevin’s understanding of advertising today.
When Eric asked Kevin, “What experiments are you running on interactive?”, Kevin responded by saying:
“Our whole approach is pretty much one big experiment at this stage. There’s no proven pathway (Thank God!!!).”
When Eric asked Kevin, “Are there any companies in the marketplace that have redefined it?”, Kevin said:
“The consumer has.”
Check out Eric’s interview with Saatchi’s Kevin Roberts when you have a moment. I love Kevin’s honesty!
Image source: Saatchi.com
