Dine-In to Fight Childhood Hunger Campaign

Most of the time we talk about entertaining advertising campaigns here at Behind the Buzz. However, sometimes we take time out to highlight the philanthropic campaigns as well. On Monday, Feeding America, the largest hunger-relief organization in the U.S., launched their Dine-In to Fight Childhood Hunger Campaign.

Sponsored by Stouffer’s and partnered with Reader’s Digest, this campaign aims to raise awareness about domestic childhood hunger and encourages people to take action to help end hunger in America. Participants can either pledge to host a Dine-In Dinner or make an online donation to the campaign. For each pledge, Stouffer’s brand will make a $5 donation to Feeding America. Stouffer’s has committed to a minimum of $25,000 and a maximum of $50,000.

Image: FeedingAmerica.org (screenshot)

Those who pledge to host a Dine-In dinner will receive a downloadable toolkit with all the necessary information and items necessary to host such a gathering. Information about the campaign can be found on the Feeding America website, as well as in the April issue of Reader’s Digest. The campaign runs through April 30, 2009.

Additionally, Stouffer’s supports Feeding America through two other programs.

With the Stouffer’s Dinner Club, participants have the opportunity to donate their accrued points to help provide meals to Feeding America. Stouffer’s will be making a minimum donation of $50.000 through this program, up to a maximum amount of $120,000. A second program, Stouffer’s let’s fix dinner Challenge, will urge families to pledge to eat dinner together. Each registration at letsfixdinner.com will provide a pledge of $0.52 cents – or Feeding America’s cost for four meals ($0.13/meal) – to help a family in need enjoy a dinner, too.

Times are tough everywhere. For those really in need, programs like these give us an opportunity to help those less fortunate.