Comments on: Discovery Channel Logo Update

By: Thomas

Thomas — Sat, 24 Jan 2009 23:10:18 +0000

This opinion kinda of late as I stumbled along this website but anyway
- the earth graphic on top of the D it a miss ( I understand that they are going for a modern look, i thin it works on the bottom side of the D but the top part fails. )
- the graphic of the earth is a miss as well.
(most viewers connect discovery with our planet but this is not a planet, it looks like a washed circular blur of something or a marble, i dunno, i think they failed on creating original art work for the earth graphic?)
- I don’t care really for the type choice (plenty of modern typefaces that would work) other than it seems to me that they are trying to say just Discovery not discovery channel because “channel” its extremely small. From my experience logos should work perfectly on screen and on print and i tell ya if I shrink that logo right now to go on a business card… well you get the point. I understand that the designers aimed to have the x-height be equal to the tail of the Y, but readability of a global identity over looks?… those designers need a spankin.

By: Tom

Tom — Wed, 30 Apr 2008 19:32:56 +0000

Well, at least they didn’t stick the globe in the word in place of the “o”. The typeface is an improvement sort of, the globe and its placement are not. I think they should ditch the globe entirely anyway and come up with something more relevant to the word. The globe is a cop out unless you’re actually selling globes.

By: What’s up with Animated Logos?

What’s up with Animated Logos? — Tue, 29 Apr 2008 00:52:39 +0000

[...] The Discovery Channel unveiled a new logo earlier this month. Have you watched any programs on The Discovery Channel recently? If so, you’ve probably seen the animated Discovery Channel logo. It spins incessently on the bottom of your television screen completely distracting you from the show you’re trying to watch. [...]

By: Jason

Jason — Tue, 22 Apr 2008 04:42:13 +0000

I like the new logo. Not only is it more modern, but it doesn’t burn in as fast on my plasma as the old one (or maybe I just watch too much Discovery). : )

By: Scott

Scott — Mon, 21 Apr 2008 10:48:54 +0000

I just watched the Discovery Channel’s “Man vs. Nature” and the rotating globe over the D was very distracting. It was like watching a show with subtitles. I give the new logo and annoying globe/D a thumbs down.

By: Russ Tate

Russ Tate — Thu, 17 Apr 2008 03:12:58 +0000

I hope they didn’t pay Viewpoint Creative too much money for it. If their goal was to diminish the brand, however, perhaps they deserved their paycheck. I would love to know the “Raison D’etre” behind the change and perhaps that would give us all insight into the weak execution. D-

By: laura

laura — Wed, 16 Apr 2008 20:22:41 +0000

I like the globe lockup when the ‘D’ is on it’s own (I saw it watching TV). I agree that it appears small when placed with the entire word. There should be two different lock ups.

Love the typography- love the feminine leaning. No bold typography in logos!

By: Susan Gunelius

Susan Gunelius — Wed, 16 Apr 2008 17:17:08 +0000

I agree, Mark. I’d like to hear the theory behind the globe placement as well.

By: Mark Casas

Mark Casas — Wed, 16 Apr 2008 16:20:31 +0000

I agree with the author, the placement of the globe is what I have a problem with. It’s strong otherwise, but the “slapped on” look of the planet makes the logo look like it was done as a last minute final in a high school design class. To me it seems as if there was no thought put into the placement at all. If I’m wrong I’d love to hear the theory behind where it was placed!

By: Scott

Scott — Wed, 16 Apr 2008 12:07:22 +0000

Looks very much the same to me. If they were trying to project something with the new logo, they lost me and I didn’t gasp in awe…