Comments on: Disney Merchandising Will Top $30 Billion in 2008

By: The Sietch Blog » High School Musical 3 Is Coming: Lock Up Your Children!

The Sietch Blog » High School Musical 3 Is Coming: Lock Up Your Children! — Tue, 07 Oct 2008 19:06:58 +0000

[...] and the global reach of which is truly staggering: merchandising alone, in 2007, was worth $27 billion. According to Motley [...]

By: Scott

Scott — Mon, 16 Jun 2008 10:24:43 +0000

As your post and James mentioned, the variety of sub brands has insulated Disney from over-saturation and I expect will continue to do so. As long as they continue to be relatively tasteful when licensing, I don’t think they’ll see any backlash.

By: James Seay

James Seay — Fri, 13 Jun 2008 18:13:05 +0000

With so many sub brands, I guess it will be difficult to overwhelm customers. If they slapped Disney all over everything it would be different. I wonder if the $30 billion includes the licensing agreements of ABC or ESPN? Just a thought…