Comments on: Disney Says 4-Year Old Boys Should Wear Perfume

By: Becky

Becky — Sat, 21 Nov 2009 20:22:01 +0000

hey boys like to smell good too.. they want to be like their dad. I think there is a big need for some light cologne and maybe deodorant for them so they learn to use it

By: Becca

Becca — Sat, 21 Mar 2009 03:41:38 +0000

I also remember having ‘perfume’ when i was a very little girl, as Wendy suggested it was just cool to mimick the adults. When my family is getting ready to go out, my almost-5 yr old son loves to go in the bathroom while my hubby is putting his cologne on and begs for a squirt. In fact, i stumbled across this forum while i was on-line looking for “kids cologne”. Don’t think there’s anything wierd about it. Not like he’s going trolling for hookers after his party at Chuck E Cheese or anything :) Let’s lighten up a little.

By: Ann

Ann — Wed, 03 Dec 2008 17:43:33 +0000

I was researching fragrances and deo for boys as my 10yo grandson has requested both for Christmas. He says “all” the other boys in his class have deo and use cologne. To me, there are worse things to ask for as a gift. I just want it to be age appropriate and not overwhelming. If Disney has something out, I’ll certainly give it a look-see as well as the other suggestions from early.

By: sharon rose

sharon rose — Mon, 24 Nov 2008 18:01:06 +0000

Disney has boy colognes out there already and I had to search for them, it is a product I wanted for my grandsons. I want Disney to handle this product, and I want it done with taste. I have already purchased several Disney colognes for boys…Spongebob Squarepants, Mickey Mouse, Spiderman along with Disney Princess cologne for my neice. I bought it on a website called “Scentiments” kids. They are all a “soap” clean smell not a sex magnet type of cologne. Girls have been using mommy’s make up and cologne since the beginning of time, little boys have been watching daddy shave and use aftershave as long as they made these products, why shouldn’t they make an age appropriate product…the $8 bottle of Spiderman is more reasonable than using Daddy’s $75 bottle of Obsession!!!

By: Tammy

Tammy — Thu, 20 Nov 2008 21:08:40 +0000

I don’t think cologne for little boys is that much of a big deal. My son is 5 and is always wanting to put cologne on just like his father. This Christmas I would actually like to buy some for him just for special occasions. Something that isn’t super over powering like Daddy’s but light so he can be just like Daddy when he puts his cologne on. If they make it in a way so they can copy daddy and it’s all innocent, that’s one thing, but if they are making it to encourage them to “seduce” girls or to grow up fast and act like adults then that is not right.

By: Susan Gunelius

Susan Gunelius — Sun, 03 Aug 2008 21:37:34 +0000

Sharon Rose, you make some good points, but since this blog is about branding, I go back to my original question regarding how this brand extension fits in the Disney marketing strategy and will it deliver the ROI necessary to make it a worthwhile investment? It still seems to me that Disney is choosing unorthodox brand extensions that may appeal to niche audiences but often run counter to the brand promise overall (i.e., Disney branded alcohol – a brand extension that was luckily abandoned).

By: Sharon Rose

Sharon Rose — Sun, 03 Aug 2008 16:25:10 +0000

Why NOT? Hello???? I was walking thru Target when I heard a little girl crying “Daddy, I NEED my Barbie purfume”, there is worse things in the world than teaching hygiene you know…My grandsons see Daddy putting on cologne every morning, they say “Daddy, me too”, I’d rather spray a $8 dollar cologne on them than a $75 bottle! Pleeeze people, get them off the TV and video games, they are getting fat & lazy by the minute, no one is out there worried about the big picture…their health! Cologne is the least of our child generation problems!

By: Critical Of Kids

Critical Of Kids — Thu, 31 Jul 2008 07:42:44 +0000

….Well…from my personal opinion as a high school senior, most people my age and some adults are big Pirates of the Carribean fans, not to say myself…being that I’ve never stayed awake through the first….

And with Buzz Lightyear and Marvel…its probally the 35 year old guy working in your local comics shop buying it.

By: Mary Vail

Mary Vail — Wed, 07 May 2008 22:52:15 +0000

Thank you Ommi, Matti, & Wendy Johnson! Winsome Fragrance manufactures “children’s fragrance with a mother’s touch”. I have four children and learned that they do like to emulate their parents, but there was nothing on the market that smelled good. I have four fragrances that smell terrific for boys, girls, and babies and are safe to use. Winsome, Little Champ, All Star, and Sweet & Soft are available online at http://www.kidsfragrance.com Please visit my website, read the customer comments, look at the packaging, and send me your feedback. Thanks!

By: Matti

Matti — Tue, 15 Apr 2008 14:35:08 +0000

Ommi,

I couldn’t have said it any better. THANK YOU!