Disney to Offer Baby Einstein Refunds
October 26, 2009 by Mark Ellis
Filed under Business
A bitter battle between Disney and the Campaign for a Commercial-Free Childhood has finally ended, with victory seemingly going to the CCFC for finally achieving their goal of getting Baby Einstein products off the market. Anyone who bought a Baby Einstein product between June 5, 2004 and September 4, 2009 will be able to get their money back, while consumers can also trade in their DVDs for other products or for future discounts.
The CCFC, which is a group that has dedicated itself to fighting to “reclaim childhood for corporate marketers,” has been trying to get Baby Einstein products off the markets for years because of their allegations that the products do not do as they claim, and may actually be harmful to babies. The group filed a complaint with the FTC concerning the alleged false advertising in 2006.
In response to the CCFC’s claims, Disney has finally decided to overhaul its Baby Einstein marketing materials to remove their claims concerning the product’s potential benefits. It has also removed the parent testimonials on its Baby Einstein website, moves that have made the FTC focus its attention elsewhere. The CCFC, though, is still not satisfied with the FTC’s stance on the product.
Image: Flickr
