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	<title>Comments on: Diversify or Die&#8230;</title>
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	<link>http://www.everyjoe.com/articles/diversify-or-die/</link>
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		<title>By: Scott Allen</title>
		<link>http://www.everyjoe.com/articles/diversify-or-die/comment-page-1/#comment-313407</link>
		<dc:creator>Scott Allen</dc:creator>
		<pubDate>Sat, 17 Nov 2007 06:14:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupspark.com/diversify-or-die/#comment-313407</guid>
		<description>One of the mistakes that many entrepreneurs make is thinking that clearly defining your niche and marketing to it means that you have to only offer that product or service. In reality, the niche offering is just the entry point for selling other products.

I wrote more about this on my blog a couple of weeks ago:

&lt;a href=&quot;http://entrepreneurs.about.com/b/2007/11/04/the-funny-thing-about-niche-marketing.htm&quot;&gt;The Funny Thing About Niche Marketing&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>One of the mistakes that many entrepreneurs make is thinking that clearly defining your niche and marketing to it means that you have to only offer that product or service. In reality, the niche offering is just the entry point for selling other products.</p>
<p>I wrote more about this on my blog a couple of weeks ago:</p>
<p><a href="http://entrepreneurs.about.com/b/2007/11/04/the-funny-thing-about-niche-marketing.htm">The Funny Thing About Niche Marketing</a></p>
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		<title>By: Mary Emma Allen</title>
		<link>http://www.everyjoe.com/articles/diversify-or-die/comment-page-1/#comment-313409</link>
		<dc:creator>Mary Emma Allen</dc:creator>
		<pubDate>Sat, 17 Nov 2007 02:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupspark.com/diversify-or-die/#comment-313409</guid>
		<description>Great article with many points for the business owner, small or large, to consider.  I&#039;ve found this so true throughout my life...and continue to do so.</description>
		<content:encoded><![CDATA[<p>Great article with many points for the business owner, small or large, to consider.  I&#8217;ve found this so true throughout my life&#8230;and continue to do so.</p>
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		<title>By: Bridget</title>
		<link>http://www.everyjoe.com/articles/diversify-or-die/comment-page-1/#comment-313372</link>
		<dc:creator>Bridget</dc:creator>
		<pubDate>Fri, 16 Nov 2007 22:14:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.startupspark.com/diversify-or-die/#comment-313372</guid>
		<description>I think those are excellent points on reasons to diversify. Business climates are sometimes very finicky animals and it&#039;s always best to have eggs in different baskets than always in one, right?</description>
		<content:encoded><![CDATA[<p>I think those are excellent points on reasons to diversify. Business climates are sometimes very finicky animals and it&#8217;s always best to have eggs in different baskets than always in one, right?</p>
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