Do You Have An Elevator Pitch?
October 17, 2009 by Linette Gerlach
Filed under Business
Do you have an elevator pitch to describe your small business? First, what is an elevator pitch or speech? An elevator pitch is a quick (usually under 2 minutes) in a nutshell description of what your business does. You want it to grab the attention of complete strangers, and at the same time tell them about your business.
The idea of an elevator pitch is to have something already worked out to tell someone about your business. So when someone asks you can rattle off your pre-made speech instead of stuttering around and blowing the moment. You usually don’t have long to catch someone’s attention, only a minute or two, and they’re on to something else.
You can use your speech anytime someone asks you what you do, or asks you about your business. You never know who will end up being your next customer. If they’re not interested themselves, if they’re intrigued enough maybe they’ll mention your business to a friend, or relative.
Make sure your pitch is sounds natural, and interesting to the people you meet. If you have a prepared speech you can practice ahead of time. Then you’ll know what to say the next time someone asks you out of the blue, what you do, or what your business does.
Do you have an elevator pitch for your small business?
Image: sxc.hu
